Link building
Link building forms part of what we call 'off page SEO'. In other words search engine optimisation not in your web pages.
Google and the other top search engines can see links to your website from other websites. This off page activity is added to the overall Page rank value accredited to your website score. This in turn reflects in your SERPs (search engine results page) position.
Many dedicated SEO companies use off page link building and blogging activity to push websites up the rankings.
Non-competitive websites probably do not need much off page activity but it does help and can be the difference between you or your competitors being top of a results page
There are hundreds of FREE web directories in the UK but most will require a reciprocal link. We recommend that our web client have a links page to accommodate this.
Blogging
If you have plenty of spare time or you have someone on the team who can type up good copy 'blogging' can be a very productive way of getting quality back links.
Top UK SEO companies use in-house 'bloggers' to submit articles to recipient web sites. Usually these are items of interest, the editorial content is posted onto a web page with a link to the web site that is being promoted. This link is found by google's 'bot' and added to the websites value.
Google sees this as valued content and profiles the promoted website higher up the results page. Blogs can usually be added to by the public, this creates even more activity/interest for both reader and google.
Viral videos
Have you ever been sent an amusing video by email ? If yes, it's probably been produced by a blue chip company promoting its products, ie: Ikea, Ford, Heineken spring to mind.
www.youtube.com has come into its own as a free platform to promote your company and when a movie 'goes viral' it can be seen by 100,000s of users.
Viral movies can be very low budget commissions and if you get it right a massive audience will see it in just a few days as either the link or attachment flies around the country from email to email.
Where to link?
Businesses seeking local traffic should concentrate on their local area free on-line directories like our East Kent Web Directory (Free Kent business directory)
Trade directories are also good sources for healthy back links
Google 'values' links based on the donor website. For example a link from a UK .gov website is high value and scores accordingly within Google's algorithm. A low scoring (or negative) back link would be from an overseas gambling or porn site (heaven forbid).
Websites seeking a national search profile may require professional help depending on the key word/phrase competitiveness. This to can be researched and quoted for. To solely rely on on page SEO for a national campaign is a risk and you could find your website floundering down on page 10 or worse!
On the whole off page link building can be completed by the client FREE of charge (apart from directory membership costs if applicable).
Social Media
A fast growing link building technique, social media website like Facebook, LinkedIn, Twitter etc can offer a high value link if used correctly
Our off page SEO
Oast House Media offer a bespoke SEO campaign based on pre-agreed keyword phrases. These phrases are researched and for part of the cost report/proposal.
Monthly reports are supplied as part of the ongoing process as keyword success is achieved
Prices on application
Pay-per-click (PPC)
There is only one way of guaranteeing no. 1 position on a search engine and that's to use pay-per-click (PPC) campaigns
How does it work? Having set up your campaign key word phases in your pay-per-click account you bid an amount of money against each keyword, ie:
'plumbers in kent' = £00.50.
'plumbers in canterbury' = £00.25
The more you bid, the higher up the page you go. You can budget per day so you know what the maximum is going to be per month
Google's pay-per-click is very popular and up to 30% of browsers actively use pay-per-click to find goods and services
Oast House Media offer PPC campaign management at a pre-agreed monthly rate. As PPC can be switched on/off instantly there is no contractual requirement apart from a monthly pro-forma payment
